Meet the self-serve side of daXai

Digital marketing success is now as easy as filling in the blanks. Literally. With best practices, strategic context, expert video guidance, and sample use cases, there’s nothing to question or contemplate (except maybe our sense of humour).

Maximize your minutes with intuitive templates

Go ahead and leave the corners uncut. Our templates come prepacked with everything us marketing veterans use to generate high quality assets with “how in the heck did you turn that around so fast?” efficiency.

Battlecard

Arm your sales team with an enablement tool that contains all the vital information they need to out maneuver your competition.

Sell sheet

Got a solution that other businesses can use? Grab their attention with a sell sheet that slickly summarizes how your solution addresses customer challenges/pain points.

Win wire

Spread the cheer of closing big deals with vendors and partners alike. Celebrate take-outs by making a highlight reel of customer wins that can be shared internally.

Elevator pitch

Broadly accessible and attention-grabbing from the get-go. Make your value and USP as clear and concise and compelling as can be.

Elevator pitch

Broadly accessible and attention-grabbing from the get-go. Make your value and USP as clear and concise and compelling as can be.

Battlecard

Arm your sales team with an enablement tool that contains all the vital information they need to out maneuver your competition.

Sell sheet

Got a solution that other businesses can use? Grab their attention with a sell sheet that slickly summarizes how your solution addresses customer challenges/pain points.

Win wire

Spread the cheer of closing big deals with vendors and partners alike. Celebrate take-outs by making a highlight reel of customer wins that can be shared internally.

Campaign plan

Bye-bye last-minute project changes. Instead, chart a concise path to a successful marketing campaign with clear goals and expertly guided confidence.

Campaign plan

Bye-bye last-minute project changes. Instead, chart a concise path to a successful marketing campaign with clear goals and expertly guided confidence.

eBook

Short on time but not expertise? Perfect. We’ll help you make an eBook that educates your customers and positions you as a thought leader in your industry.

eBook

Short on time but not expertise? Perfect. We’ll help you make an eBook that educates your customers and positions you as a thought leader in your industry.

Blog post

Want to write a blog post that resonates with your target market, but not sure how? It’s simple when everything – from type to tone – is already mapped out for you.

Blog post

Want to write a blog post that resonates with your target market, but not sure how? It’s simple when everything – from type to tone – is already mapped out for you.

Landing page

A landing page has one purpose: to get visitors to click on your  “call-to-action!” button. This can only happen with the right design, content, and user experience. Guess what? We got it all right here.

Landing page

A landing page has one purpose: to get visitors to click on your  “call-to-action!” button. This can only happen with the right design, content, and user experience. Guess what? We got it all right here.

Email nurture campaign

A successful email nurture campaign guides customers deeper into your sales funnel. Exactly what the contents inside this template are designed to do.

Email nurture campaign

A successful email nurture campaign guides customers deeper into your sales funnel. Exactly what the contents inside this template are designed to do.

Organic social posts

Turn the time you already spend on social media into a serious brand-building opportunity. Create winning social media posts today!

Organic social posts

Turn the time you already spend on social media into a serious brand-building opportunity. Create winning social media posts today!

Social scrum

If an asset drops without anyone knowing it, does it make a splash? Of course not! Get your network talking with a perfectly timed social scrum.

Social scrum

If an asset drops without anyone knowing it, does it make a splash? Of course not! Get your network talking with a perfectly timed social scrum.

There’s more inside, lots more.

Take full advantage of paid promotional channels with best practice approaches that support your marketing objectives:
awareness, demand gen, top-of-funnel interest and serious bottom line enhancement.

Thought leader email communications

Your customer's inbox is prime real estate. But the line between "I gotta read this" and "unsubscribe kthxbye" is razor thin. Ready to strike the perfect balance? Let's go.

Analytics dashboard

Paid campaign brief

Tactical media plan

Analytics funnel build

“We have used the templates and processes from Mercer-MacKay many times throughout the years. daXai is a great compilation of best practice, current thinking and the hand-holding we need to market more effectively.”

Peter Mackenzie, VP, Business Development, Cognizant Microsoft Business Group

“We’ve been working with Mercer-MacKay for more than 10 years and have relied on them to help us create brilliant assets as well as discover best practice marketing principles. We are excited about daXai and intend to subscribe once it is available”

Susie Ibbotson, Head of Marketing, Slalom

“We have adopted several of Mercer-MacKay's templates and processes to support our marketing efforts and it's paying off. Our growth is phenomenal and we feel confident in our marketing methods. The team is always there to support us and point us toward best practice ideas and thinking.”

Corinne Sharp, Executive Director, The WIT Network